The world’s leading artificial intelligence companies are betting that shopping will become a major application of AI ‘agents’, in a shift that is set to transform the multibillion-dollar ecommerce sector.
OpenAI, Perplexity, Google and Microsoft have in recent months introduced AI-powered features that allow users to search for products through chatbots, with autonomous agents able to complete orders on behalf of consumers, explains the FT’s tech correspondent, Cristina Criddle.
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