From ads to films: Creating with code | TechCrunch Disrupt 2025

From Runway’s perspective, creatives aren’t being replaced, they’re being rearmed. Alejandro Matamala Ortiz, Runway’s co-founder, shares how creative work is being reshaped by machine learning, what AI-native tools mean for visual storytelling, and why this is just the beginning of a new creative era in a packed TechCrunch Disrupt 2025 conversation.

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