Most of us can remember exactly where we were when we heard about the September 11 terror attacks. This type of vivid recollection has been documented for other major world events too. They’re known as flashbulb memories and feel remarkably accurate, yet research suggests they can be just as unreliable as any other memory.
So why do we trust these memories so strongly and could misremembering actually benefit us?
00:00 What is a flashbulb memory?
00:50 Why vivid memories can be wrong
01:40 How memory is stored and reshaped
02:30 The science behind emotional memories
03:20 What 9/11 studies reveal about vivid memories
04:15 Why we trust flashbulb memories so much
05:05 President George W. Bush made a memory mistake about 9/11, researchers say
05:55 Identity, shared experiences and the future of flashbulb memories
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