Hafiz Mustafa is one of the world’s oldest dessert shops, open since 1864. Now the company operates three factories and 24 branches around the world, from London to Dubai. But as it expands globally, the company says it’s not just selling sweets — it’s selling a slice of Turkish culture. We visited the kitchen and flagship store to see how this historic confectioner is preserving one of Turkey’s most iconic desserts.
00:00 – Intro
01:04 – Making Turkish Delight
02:37 – Sourcing Quality Ingredients
03:17 – Cooling, Rolling, and Cutting
04:24 – Chef Hüseyin’s Backstory
05:18 – Machines vs. Handcrafted
05:50 – Packaging and Consumption
06:44 – History of the Dessert
07:41 – Current Ownership
08:19 – Expanding Hafiz Mustafa Internationally
09:13 – Awards, Research, and Development
10:04 – Cultural Importance and Competition
10:49 – Baklava
11:51 – Serving Customers
12:38 – Continued Expansion and Education
——————————————————
#turkishdesserts #turkishdelight #desserts #stillstanding
MORE STILL STANDING VIDEOS:
Why Indonesia’s Mud Crab Industry Could Go Extinct
https://youtu.be/TNp8FTCA-LQ
Tequila And Mezcal’s Newest Rival Is Over 2,000 Years Old
https://youtu.be/jucLS44iOkE
How A 500-Year-Old Rainbow Sweet Is Preserving One Of Asia’s Forgotten Cultures
https://youtu.be/tB46WSVuWnY
Business Insider tells you all you need to know about business, finance, tech, retail, and more.
Visit our homepage for the top stories of the day: https://www.businessinsider.com
Business Insider on Facebook: https://www.facebook.com/businessinsider
Business Insider on Instagram: https://www.instagram.com/businessinsider
Business Insider on Twitter: https://www.twitter.com/businessinsider
Business Insider on Snapchat: https://www.snapchat.com/discover/Business_Insider/5319643143
Business Insider on TikTok: https://www.tiktok.com/@businessinsider
How A 162-Year-Old Turkish Delight Shop Became A Global Dessert Empire | Still Standing | Business Insider
